Performance is not just a technical metric. Faster sites rank better, convert better, and feel more trustworthy to users.
Server Components First
In App Router projects, we default to Server Components and only use client code when interaction actually requires it. That keeps shipped JavaScript lower.
Image Optimization
Sizing images correctly, serving modern formats, and prioritizing above-the-fold assets removes a surprising amount of performance waste.
Font Strategy
Fonts are often heavier than teams expect. Loading only essential families and weights through next/font keeps layout stable and improves render speed.
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